Timelapse video of Raleigh. Reminds me of a late night, leisurely stroll or a small child waking from a restful sleep.
TLDR: Capitalize on impulse buying.
Clever way to increase the speed of sale through the incentive of a discount. Reduce inhibition with consumers by forcing them to purchase at a faster rate for a greater reward. Wonder how many sales it led to?
It is hard to fail, but it is worse never to have tried to succeed.” - Theodore Roosevelt

